A woman’s body: the source of life, love and beauty. As such, it is a resource to be protected, coveted and desired. Unfortunately, as a result, man has objectified women. Women are defined as objects to be obtained and utilized for man’s pleasure. I came across this current ad for Dolce & Gabbana in a Cosmopolitan magazine which provides some pretty stark evidence to support this reality (later found on the internet)- yes I confess I was paging through it while getting my hair cut and was shocked. The Dolce & Gabbana advertisement depicts women as sexual objects; nurtured by and for sale to men.
I mean the two primary women pictured in this advertisement are dressed and posed as mere objects for the men to gape at. On the left side of the photo, a woman, scantily clad, wears a spring themed outfit, representing nature. The print of her suit is strategically placed as the stem of the flowering plant appears to be growing from her genitals; signaling her ability as a woman to bear fruit. This could be a sign of power but for the men to her left, who fertilize and feed her with the bread of life in the most convenient form of a phallus which she heartily consumes.
To the extreme right of the ad, is a woman wearing gold coins. The meaning of this could not be more clear as this woman epitomizes objectification by becoming a product that can be bought. Her value lies in her body, not her intellect or spirit. Instead, her position implies that she is thrilled to serve men in this way as her hand anticipates grabbing the phallus of the pelvic thrusting man close beside her. Both of these women’s bodies are being used as objects to display clothing to other women in order to help them attract men, perpetuating the cycle.
Okay. Some may say I’m bending things out of proportion, after all is just an ad for clothes, right? But then why depict women in a way that dehumanizes them? As long as women’s bodies are used to propagate the patriarchal belief that women are objects, they will be controlled by men. If women have as much power as men seem to fear we do, then we also have the power to break the cycle. Perhaps we should stop trading our freedom for attention and simply redefine ourselves as human beings; equal and whole.
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